Search Engine Optimization (SEO)
Leveraging search engines to work in your favor
What is Search Engine Optimization (SEO)?
Search engine spiders crawl web pages to find the information relevant to the search terms. SEO makes sure your website is being found by these crawlers.
- Search Engine Optimization is the process of optimizing a website so that it will have a high ranking on the search engine results pages (SERP).
- When you enter words or phrases into a search engine, say Google for example, Google will send out billions of crawlers to search for websites that are related to the search terms you entered. These "crawlers" are digital spiders crawling all over the web looking for relevant information.
- The more information a website has, the better chance it will be found by these spiders, but the information needs to be in a format that can be found by the crawlers.
- Every single piece of a website is crawled, including everything that is directly on the web page (on page optimization), and also what is linking to that web page else where on the web (off page optimization).
- When a website has the on page and off page optimization dialed in properly, that is how you get to the number one spot on Google; and that is Search Engine Optimization.
What Can SEO Do For Your Business?
Search Engine Optimization - The Fundamentals
On Page Optimization
Everything you can do directly on your website to make it shine bright like a diamond and get noticed by search engines
The on site optimization portion of the SEO process pertains to exactly what is on your website, and how your site is set up. In order to achieve the optimal potential of your online property, these key factors must be carefully followed and developed throughout the optimization process of your website.
When you get SEO done through RSL Empire, you can trust that every one of these factors is an essential step that is never skimmed over. Get in touch with us today for more information or to get started on scaling your business towards new heights.
Off Page Optimization
The gems in the trenches. All the steps you can take outside of your website to boost it's rankings and maximize the effectiveness of your SEO
Off site optimization is the process of optimizing your online property through various techniques outside of your own website.
While the on page optimization is of great help in the ranking of your site, the true potential is realized when steps are taken outside of your domain.
When these steps are carefully followed, there truly is no limit to the success that can be achieved through a professionally optimized digital property.
