It's time to establish an online presence that will work for you.
A New Era of Online Marketing & Web Design
A website that simply displays your company information and services is a thing of the past. In our modern era websites need to be built and optimized with the objective to drive in more online traffic. At RSL Empire Marketing, that is what we do.
Why Choose RSL For Your Web Design?
Simple process from start to finish
Open communication so you never feel lost
Personalized to suit every detail you want
100% Satisfaction guaranteed
Simple process from start to finish
Open communication so you never feel lost
Personalized to suit every detail you want
100% Satisfaction guaranteed
What Makes A Successful Website?
Assembling the necessary elements to complete a professionally finished digital property is just a part of what we do...
The content on your website is one of the most crucial factors. What you display on your site explains to the user what your business does, but it goes beyond this. Your content also plays a huge factor in the ability, and probability of your site to be found by search engines. A properly finished online space should contain lots of authoritative content, rich with keywords related to your niche. It should also be displayed in a format that is easy to read to enhance the user experience.
One of the most important factors for your website is how smoothly your site can be navigated. You want an inviting space for online visitors that can be easily explored. Having a simple, yet creative design, combined with transparent ease of use will ensure that visitors of your website will stay on your site longer and continue to browse, rather than feeling the urge to leave because of a confusing layout and difficulty of use.
A lot of websites do not consider how functional their site will be on tablet or mobile views. It is estimated that nearly 50% of web traffic is generated on mobile devices. Ensuring your website is optimized to properly function on all forms of browsers is essential.
The call to action element is a key factor on a webpage. This is an indication or a sign showing the user what to do next. Perfect examples of this would be the contact form submissions, or the click to call buttons. The call to action engages the user; increasing their experience and boosting your chance of landing a client.
Having descriptive information on your website is a fundamental aspect to any page. By generating content that will educate the readers you are increasing the general public understanding of your industry. Visitors of your site will gain knowledge they didn't have before, this creates more awareness and in doing so will help to build your brand.
Optimizing your site is uniting all the factors to become a succesful online space. Bringing these elements together is essentially the on page optimization of a website. To learn more about on page optimization check out our SEO page.
Understanding the elements which comprise an attractive website are vital to the success of your online space.
In 2019, 67% of Canadians said they’re more likely to do business with a company that has a website.
How We Bring Web Design Solutions To You
The Challenge
There once was a time when marketing was done solely through hanging flyers, word of mouth, and posting billboards, and although these techniques are still practiced today, there is undoubtedly a shift in how our world operates in terms of advertising and marketing.
Society is now largely influenced by online platforms. This change has meant that business owners in all sectors have had to adapt and evolve their company's strategies to keep up with the trend.
This can be challenging, especially for business owners who are already putting all their time and energy into the operations of their company.
The Solution
Having a website for your business is essential to the growth and success of your company. This is the digital space that reflects your business and shows the online world what your company can do for them.
We refer to websites as digital real estate, because that is exactly what they are. When it comes to business, a property should be incurring residual income, and this is the approach we take when we build out online properties for our customers.
We create a digital property for your business that is designed generate more clients every month. We give you the exact site that you want, that reflects your business, while at the same time, implementing strategies and incorporating techniques to boost the effectiveness of your online property.
Conclusion
Having a website for your business is now so much more than having a webpage with your contact information; it is about creating a dynamic online space that makes your visitors feel compelled to do business with you.
At RSL Empire, our main focus is creating that digital property that will help grow your business into an empire. We do what we do so you can keep your main focus on your business, while letting your website take care of the marketing and advertising for you.
Our Process
First, we get to work researching and analysing your niche. We conduct extensive keyword research to find out exactly what terms are used throughout the market of your industry, then we find how to optimize those keywords. We then move on to competitor analysis so we can create the most thorough strategy to out do your competition. Positioning you for success before the design even begins is how we get you to the top.
Next up it’s time to put that research into use! We get busy creating authoritative content that is rich with your niche related keywords. Implementing heading titles that will get the attention of search engines is an essential part of this step as well. While we’re writing your amazing content, we are putting extensive thought into the design and layout of your website to ensure a smooth process from start to end.
This is where the project starts coming to life! The research, the content, and the creation all come together to build the website you’ve been dreaming of. We put together the entire site using images, logos, graphs, epic designs and of course that amazing content. When we’re happy with our design, we send the mock draft to you to make sure your just as happy as we are. Once we have your approval it’s time for take off!
We are cleared for takeoff! Your site has been launched and you’re now on your way to better visibility, more leads, more jobs, and more revenue for your business! Once your site is up and running it will have already gone through thorough tests and checkups to ensure it is running perfectly. After launch our team is still here to make sure things continue running smoothly for you, and you have that support for the lifetime of your website.